Thursday, 31 March 2011

Paragons Club concern #1

I've just launched a sneak preview of the kind of tutorial that will
be in Paragons Club when we go live in a few days time.

http://www.ParagonsClub.com

The videos are rough and ready as a few people have commented on. Kim
said

"The video angles aren’t great – they cut your head off!"

And do you know what? She's right, and its intentional. Why? Because
I wanted to prove that it's better to get it going than get it perfect.

Now this video is about boosting your income. Forget the "armchair
millionaire" pipe dreams.. What if you added just £500 - £1000 a month
to your income? Would that get you excited?

My income really shot up when I built out my "platform" - by that I mean
2 books, 17 audio home study cd sets, Teleseminars, etc. And in this
video I teach you how to do all that.

In the self-help world customers like the "thud factor" of an audio cd
in a plastic case. Waay more satisfying than an e-book.

Anyway, watch the video, take notes, and feel free to leave comments and
ask questions like we've had already - good bit of buzz going on!

Enjoy,

Jonathan

P.S. The video is at http://www.ParagonsClub.com

Monday, 28 March 2011

Good news [quick video]

Over the last 5 months I've been running my longest online survey asking
my loyal clients what your biggest goals are, and what help you'd like.

The loftiest goal [by an overwhelming majority] is financial security -
and that couldn't be at a more relevant time with the budget just announced!
Rather than the doom and gloom propaganda that gets pumped into your brain
every day, I've got some good news for a change.

As an ex-Financial Adviser turned self-employed business owner, I want to
help you towards that goal. So I've put together a quick 14 minute video
with a powerful exercise in it that makes you money.

Plus I ask a big question at the end, and I'd love to hear your opinion.
You can see the video here

http://www.paragonsclub.com

Thanks in advance, and let me know what you think

Jonathan

P.S. That page again http://www.paragonsclub.com

Sunday, 13 March 2011

quick announcement and a favour

As I write this I have a wee boy lying on the sofa
watching cartoons after being sick all night, while
Cheryl is starting to feel pretty frazzled herself.

Mind you, between the media pumping out the latest
disaster in the economy, or the dreadful wave of
unstoppable power that just set Japan back several years,
it's enough to make anyone wonder what's going on...

But while you're here, can you help me out?

Over the last 5 months I've been surveying my loyal
client base and asking you what your biggest concerns
are, and how I can help?

If you haven't had your say yet, I'd be grateful if you
took part because I'll be shutting this down soon so now's
your last chance to contribute

http://www.surveymonkey.com/s/F7XK8FS


Thanks in advance, now I'm going back to nursing my loves.

Jonathan

P.S.That page again is http://www.surveymonkey.com/s/F7XK8FS

Thursday, 24 July 2008

Massage Therapists Who Feel Like A Fraud

Getting past The Fraud Idea

One of the frequent limiting beliefs new Massage Therapists come up against is the feeling that you're a Fraud - regardless of your training, despite your ability, deep down you have a secret fear that you have no right to be calling yourself a therapist. Is that true?

The main aim of any practice is to give the level best of service, value and result to every prospect that makes an enquiry, asks for help or spends money with you. The longevity of your practice depends on to what extent you delightthe client. It’s all about them, it’s never about you.

The more you shift a client and give them value [valuable to them by the way], the bigger the shiftthey get, the more clients you will draw to you. When a delighted [not satisfied, but delighted] client leaves your office and tells their friends and colleagues about you, they will refer you as the specialist of choice. Why? Because you blissed that client out and you now come highly recommended.

What's it going to take to make this go away?

This is a common problem and it's utter illusion!

Your family probably want you to get a real job. Your friends don't know what to say and they really don't know how you feel. And there are hordes of sharks out there who did a 2 day course and now call themselves an expert. It says so right there on their cheap and nasty business card. And that makes you uncomfortable, doesn't it?

A good way to keep yourself stuck is to tell yourself you're a crap massage therapist.

A fraud is a fake, a doppelganger who's hiding in plain sight, making deceitful promises in order to fool people and con people out of money on purpose. Are you truly telling me that's what YOU are?

Not likely.

There are only 3 imagined fears that stop you building a full practice.

Probably not, so why does it still feel like you're not allowed to truly step into your career choice with total power? Well, here's what my private clients sometimes reveal to me:

I don't really know what I'm doing yet - then specialise on what you DO know
My own life isn't perfection yet - what is important in Coaching or Therapy is THEIR results, not yours
I have few [if any] clients - think how many people you've helped over the years in one way or another

Action Step - let me offer this
Write down the truth to the following question - "How do I know I feel like a fraud?" Then look for reference experiences to challenge that idea.

Most therapists need about 4 reference experiences to create a new belief. So search your pastor quickly get 4 clients to work with and earn your callusses. Eventually even you will have to admit it's stupid!

If you want to amplifyyour enthusiasm, raise your standards and reinvigorate your practice, ask your existing clients [assuming you're not brand new] "What do you get out of us working together?"

The massage therapist who has faith inmassage has always been doing it, they just didn't know that was what to call it. Immense caring and fulfilment fuels their drive to innovate and create new products and services, and they exude passion and belief and subsequently enjoy more clients.

Record a short interview between you and a friend who’ll ask you to discuss these points.

Marketing is not seduction - trying to impress, flirt and gradually convince into "buying". Attraction-based Marketing is positioning yourself as the go to gal or guy in full view of the clients who need you the most.