Massage Therapists Who Feel Like A Fraud

Getting past The Fraud Idea

One of the frequent limiting beliefs new Massage Therapists come up against is the feeling that you're a Fraud - regardless of your training, despite your ability, deep down you have a secret fear that you have no right to be calling yourself a therapist. Is that true?

The main aim of any practice is to give the level best of service, value and result to every prospect that makes an enquiry, asks for help or spends money with you. The longevity of your practice depends on to what extent you delightthe client. It’s all about them, it’s never about you.

The more you shift a client and give them value [valuable to them by the way], the bigger the shiftthey get, the more clients you will draw to you. When a delighted [not satisfied, but delighted] client leaves your office and tells their friends and colleagues about you, they will refer you as the specialist of choice. Why? Because you blissed that client out and you now come highly recommended.

What's it going to take to make this go away?

This is a common problem and it's utter illusion!

Your family probably want you to get a real job. Your friends don't know what to say and they really don't know how you feel. And there are hordes of sharks out there who did a 2 day course and now call themselves an expert. It says so right there on their cheap and nasty business card. And that makes you uncomfortable, doesn't it?

A good way to keep yourself stuck is to tell yourself you're a crap massage therapist.

A fraud is a fake, a doppelganger who's hiding in plain sight, making deceitful promises in order to fool people and con people out of money on purpose. Are you truly telling me that's what YOU are?

Not likely.

There are only 3 imagined fears that stop you building a full practice.

Probably not, so why does it still feel like you're not allowed to truly step into your career choice with total power? Well, here's what my private clients sometimes reveal to me:

I don't really know what I'm doing yet - then specialise on what you DO know
My own life isn't perfection yet - what is important in Coaching or Therapy is THEIR results, not yours
I have few [if any] clients - think how many people you've helped over the years in one way or another

Action Step - let me offer this
Write down the truth to the following question - "How do I know I feel like a fraud?" Then look for reference experiences to challenge that idea.

Most therapists need about 4 reference experiences to create a new belief. So search your pastor quickly get 4 clients to work with and earn your callusses. Eventually even you will have to admit it's stupid!

If you want to amplifyyour enthusiasm, raise your standards and reinvigorate your practice, ask your existing clients [assuming you're not brand new] "What do you get out of us working together?"

The massage therapist who has faith inmassage has always been doing it, they just didn't know that was what to call it. Immense caring and fulfilment fuels their drive to innovate and create new products and services, and they exude passion and belief and subsequently enjoy more clients.

Record a short interview between you and a friend who’ll ask you to discuss these points.

Marketing is not seduction - trying to impress, flirt and gradually convince into "buying". Attraction-based Marketing is positioning yourself as the go to gal or guy in full view of the clients who need you the most.